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UltraBOOST DNA Loop 'No Dye'

by adidas
Adidas takes a massive step to end waste with the 3rd Generation of the Loop series, the UltraBOOST DNA Loop. This version comes to us on the back of two very successful pre-releases, expanding its original 200 testers to 1,500. The project, initially launched in April 2019, angles Adidas strongly toward the future as they lead others to ending waste.
A 21-week program sees creators wear the shoes and then return the same pair to the 3 Stripes for recycling. From there, the pair will be broken down & repurposed in the future and Adidas does this with as little waste as possible. Scaling from 200 to 1,500 Creators Club Members, this is the first time the UltraBOOST is used in the series signalling Adidas’ confidence in their mission.
This silhouette arrives with a sleek, singular TPU yarn upper fused to the BOOST midsole. A highlight feature is that there is no glue whatsoever resulting in a 100% recyclable pair of shoes.
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R 1,499

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