Vlone began in 2013 in the streets of Harlem, when a group of multi-talented people including musicians, fashion designers, rappers and singers shared the same philosophy of fashion and music. They formed ASAP MOB and launched Vlone clothing, a street fashion brand. Vlone means to live alone and die alone and that translates very much into the design and production of the brand. The 'Smoke Demon Angel' tee channels a gothic theme, Vlone branding on the chest is done in the form of a winged skeleton exhaling smoke while the branding on the back of the tee sees the classic "V" enwreathed in smoke. The tee is done in white while graphics are done in black, adding contrast.