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One of the top companies in the footwear industry, New Balance Athletics (NB), simply known as New Balance, is an American multinational corporation company that specializes in footwear. In 1906, William J. Riley originally founded New Balance, as an Arch Support Company. New Balance has been around for a long time and has always been different from the rest. Currently, their products provide a mixture of function and fashion, giving you the performance technology as well as a variety of styles.